Benguerir is only seventy kilometres from Marrakesh. Fes and Meknes aren’t far away either, cities whose winding medinas are among the most beautiful in the world. And can we ignore the white avenues of Casablanca, shaped by the art deco movement? The gardens of Rabat? The oases of the Draa Valley? The ksour and the earthen palaces south of the Atlas? No; it’s impossible to build on Moroccan soil as you would on the Chinese steppe or in the Las Vegas desert.